Discover the perfect social network management tool for your needs. Streamline content scheduling, engagement, and analytics with our top recommendations. Boost your online presence and brand influence effortlessly. A Social Media tool can make your life easier like the Fazeal Social App. Discover the 10 reasons that will convince you to use one!
social network is now an integral part of companies’ digital strategy. It can be tedious to carry out your content strategy on several social media and animate all its communities. A social network management tool makes things easier and saves you time… but not only that! Let’s discover together the other reasons to use a management tool.
Reason #1: You save time
There is more and more information to filter every day and it has become essential for most businesses to be present on several social media outlets at once. This results in a considerable workload, even more so if you do not have a management tool. You will save time by managing your social media using a social media management tool. With Hootsuite, for example, you can manage message flows from multiple platforms via a single interface. You can also publish on several social media at the same time, schedule, respond to messages and mentions, analyze… and all this in a few clicks on a single screen!
Reason #2: You can manage and schedule your content
· Plan with the content calendar
When you set up a digital content strategy (see our article on this subject: How to create a content marketing strategy in 6 steps ) it is necessary to set up an editorial calendar (we discussed the importance of having a content calendar in our article 5 reasons why your business should have a digital content calendar ) so that you can align your content strategy with your digital strategy.
A content calendar is a tool that allows you, over a given period, to organize your publications, define what content should be produced and published, and where and with whom it will be shared. Although social network generally involves having to surf the news in real-time, it is sometimes very useful to be able to plan certain publications, such as the highlights of your company (holidays, birthdays, the launch of a product, opening a store, etc.). On the other hand, a calendar allows multiple teams to align their content and collaborate to keep a guideline.
· Manage your community content
With Hootsuite, you can easily manage your community content with a content library that lets you store pre-designed messages and creative content, ready for your teams to publish. The Content Library is very useful for sharing content with certain teams, organizing it, and controlling what your teams share (official images or messages, local content, etc.)
· Find content to share
Some management tools allow you to monitor and find interesting content to share with your community. For example, Hootsuite has a content suggestion tool that suggests articles that may interest you based on keywords.
· Communicate with the right people
Target your posts and share them with your customers or prospects based on their location, language, and demographics.
Reason #3: You stay in touch with your subscribers
All members of your team, regardless of their region or division, can respond quickly to messages, mentions, and comments using a social media management tool.
· Identify thought leaders and leads
Listen to the people important to your business. Create, import, and share lists of key thought leaders and customers.
· Save time with model answers
Quickly answer the most frequently asked questions by setting up pre-approved answers – consistent with your branding – that you can reuse later. This is especially useful if you have customer service or if your content needs to be approved internally.
Reason #4: You are keeping watch
Some social media management tools allow you to carry out strategic monitoring by following feeds by keywords or mentions. Brandwatch or UberVu are one of them and are excellent for tracking and identifying everything you want to know about a specific keyword. For example, it is possible to create a feed with all the mentions of your brand to find out what the public is saying about you and respond to messages and requests (customer service). You can also listen to your competitors or your industry in general. When you launch a campaign or promote an event using a dedicated hashtag, you can create a feed around that hashtag.
Reason #5: You can analyze the impact by creating reports
Once you have a social media content strategy in place and have started posting and engaging with your community, you can analyze the impact by creating reports. The data in the reports you will generate will depend on your objectives: brand identity, traffic… and who you need to report to. These reports can be exported and shared in a variety of forms depending on the instrument.
Reason #6: You engage your different teams
Integrate your teams into your social media management tool! Presence on social media is no longer just the responsibility of the marketing department: your customer service or human resources are departments that are also very engaged on social media. If the strategy of your international teams is not independent and depends on the management and decisions of headquarters, it is even essential to integrate these teams. They will publish local content but also global content that you can share directly with them.
Reason #8: More security on your social media
In terms of security, a social network management tool can prove useful to allow you to manage certain crises, or even prevent them. In addition, the higher the number of people authorized to access your different accounts, the greater the chances of missteps increase – which could have negative consequences for your brand image and cause a crisis.
You can minimize this risk by using a social media management tool to manage access to your different accounts (without having to share passwords) and limit permissions. On this subject, we invite you to read our case study on how WWF was able to manage a crisis thanks to Hootsuite.